Creating profitable Facebook Ads for your Ecommerce store over and over is hard.
But here are three simple wins that every store can implement and start profiting from TODAY.
They’re called Evergreen campaigns and every online store needs them.
Even if you only have a $20 per day budget, you won’t believe how huge your ROI will be.
Ready to learn more?
Let’s get into it…
Why Evergreen Campaigns?
Evergreen campaigns are campaigns that you can run for long periods of time and still get conversions with minimal tweaking or updating.
Why are they called “evergreen”?
Because like the “evergreen trees” that stay green all year, an evergreen Facebook Ad campaign will get you results all year long.
How do they stay profitable for a long time?
Unlike other Facebook ads which tend to burn out after a short period, these Evergreen campaigns target small, focused audiences that are always self-updating.
All you have to do is “set it and forget it.”
But make sure you’re keeping an eye on it periodically.
3 Evergreen Campaigns for Your Online Store
Not only are these campaigns Evergreen, they are the campaign types that will make you money prettymuch every day.
The best Evergreen campaigns are:
1) Dynamic Retargeting
2) Dynamic Product Ads to Cold Audiences
3) 3-Day Retarget Sequence Campaigns
All of these campaigns have two things in common: they require low ad spend and give you high ROAS (return on ad spend).
Although the volume of these campaigns won’t always be super high, your ROI will be.
You don’t want to scale these campaigns because the audience is small.
Since the audience size is so small, scaling theses campaigns ups your risk of ad fatigue and burnout.
Dynamic retargeting ads use products that your site visitors viewed to make the ads that they see on Facebook. So the specific product that they viewed is the one that follows them around until they finally make a purchase.
These campaigns are easy to set up in Facebook by connecting it with your product feed. In most cases, it’s a simple plugin that you add to your site.
What makes Dynamic Product Retargeting a great option for your online store is that they personalize the ad experience for each potential customer. This gives your ad higher relevancy, which in turns reduces your cost while increasing your return on ad spend.
Here’s an example of the results you can get from one of our clients.
For example, one of our ecommerce clients here at Zammo Digital spent only $1,500 on their dynamic retargeting ads but generated over $30,000 in sales from that single campaign. That’s a whopping 2,000% ROI!
Dynamic Product Ads
A new feature to Facebook, broad audience targeting takes the same idea of dynamic retargeting but shares your ad with a cold audience that is primed-to-buy your products.
It does this by letting the Facebook algorithm do all of the work for you.
The algorithm looks at users who are currently in the market for similar products. This can be based on the content they have engaged with on Facebook or on other online stores they have visited.
By letting the algorithm do the work, you don’t need to do anything. It changes the ad dynamically, it finds new audiences, and it will find you new customers–without you lifting a finger.
For example, in our broad audience dynamic product ads, we spent $2,000 a month to generate $6,000 in sales without needing to optimize or touch the campaign. That’s a consistent 300% ROI for no effort!
And this campaign shouldn’t ever burn out because Facebook’s algorithm is always delivering it to a new, fresh audience.
We set this campaign up using a broad audience to target that excluded people who made a recent purchase.
Retargeting Add to Cart Sequence
When someone leaves a product in their cart in your store, they are clearly interested in that product. But what if a Dynamic Ad doesn’t get them to convert? Sometimes a customer needs a little something more to push them over the edge to make that purchase.
That’s where having a 3-Day Retargeting Sequence comes into play.
This is a relatively simple campaign to implement. All you need to do is to create 3 custom audiences based on how many days it has been since a potential customer has added an item to their cart.
- 1 Day Since Visit
- 2 Days Since Visit
- 3 Days Since Visit
Each of the 3 ads needs to have its own separate selling point, for example, day 1 offers free shipping, day 2 gives a coupon code, etc.
Using the above retargeting audiences, you build your campaigns. The Day 1 campaign will be built with your first offer or feature.
Day 2 will have the next offer or feature but excludes the Day 1 audience.
Then, Day 3 will have your final offer or feature, excluding your Day 1 & Day 2 audience.
For example, an ecommerce brand that uses this sequence with a promo code for 20% off, has spent only $700 to get $10,500 in sales, giving them an easy 1,500% ROI for a one-time campaign set-up!
This campaign has been running for over 6 months without any updating.
BONUS – 30-Day Retargeting Campaigns
This campaign type is easy to set up and, like the above Evergreen campaigns, can give you a fantastic ROI.
Consider it as a small gift to you for reading this far.
To set up a 30-day retargeting campaign, you will need to create an ad that offers an incentive for website visitors to come back and make a purchase.
This can be as simple as “see what’s new” or an offer such as free shipping.
Then go to Facebook and create a custom audience that targets anyone who has visited your store without making a purchase.
Depending on your audience size, this campaign will need to be updated more often than the above Evergreen campaigns as the frequency grows.
Just pay attention to your frequency over the life of the campaign and replace ads as they reach over-saturation. This can be as simple as changing out an image while still using the same ad text.
All these evergreen campaigns have two things in common:
(1) they are one-time setup campaigns with no (or very little) maintenance
(2) they provide you high returns on your ad spend.
Go Build Your Evergreen Campaigns
These campaigns can theoretically be the only ads you run if you have a small advertising budget.
BUT if you really want to grow your online store, then these evergreen campaigns should only one weapon in your Facebook Ads arsenal.
Consider these four campaigns as my special little gift to you.
Go set them up today.
You can thank me tomorrow.