Category: Uncategorized

The Beginners Guide to YouTube Ads

The Beginners Guide to YouTube Ads The Beginner's Guide to YouTube Ads

When it comes to digital marketing, video marketing has a noticeable advantage when it comes to engagement. And it’s easy to see why. Video content presents a more compelling, engaging experience by default. But don’t just take our word for it, the numbers have proven this time and time again. According to Wirebuzz, brands using […]

How To Add Interactive Polls To Your Instagram Story Ads (with examples)

How To Add Interactive Polls To Your Instagram Story Ads (with examples) How To Add Interactive Polls To Your Instagram Story Ads

If you’ve been monitoring the digital marketing landscape, there’s a good chance you know all about Instagram story ads. And with good reason! Using Instagram ads, L’Oréal Paris was able to increase its purchase intent by 20%, as well as increase brand awareness by 13%. But what you may not know is that Instagram recently […]

7 Customer Success Tools to Help You Reduce Churn at Your SaaS

7 Customer Success Tools to Help You Reduce Churn at Your SaaS

Over the years, hundreds of marketing experts have weighed in on the churn dilemma, in the hopes of helping you reduce customer turnover as much as possible. But let’s face facts: happy customers don’t leave. Or to be more specific, customers that are meeting their goals, maximizing the value of your product, and feel supported […]

Do Facebook Ads Work for B2B SaaS Companies?

Do Facebook Ads Work for B2B SaaS Companies? Do Facebook Ads Work for B2B SaaS?

The short answer is YES! I speak with lots of people who worry if Facebook ads can really work for B2B SaaS companies. The conversation usually starts something like this… “Sure, I understand that Facebook drives sales for B2C or retail products. But Facebook doesn’t have enough data about people’s professional lives to be effective […]

How to Spy On Any Page’s Facebook Ads

How to Spy On Any Page’s Facebook Ads How to Spy on any page's Facebook Ads

So you want to see what ads your competitors are running on Facebook? No Problem! Here’s the simple 2-step process to see any Facebook page’s current ads. Let’s use SaaS company Pendo as our example today 1) Visit Their Facebook Page First we’ll visit Pendo’s page here https://www.facebook.com/Pendoio/ 2) Click Info and Ads Down the left sidebar […]

3 Simple Automated Rules to Quickly Scale Your Facebook Ads

3 Simple Automated Rules to Quickly Scale Your Facebook Ads 3 Simple Automated Rules to Quickly Scale Your Facebook Ads

What marketer doesn’t like making life easier? Especially when it results in greater ROI? Facebook’s automated rules are one of those tools that a lot of advertisers overlook. But what most people don’t know is that by using just three simple rules, you can simplify your ad management, scale winning ads more quickly and consistently, […]

The #1 Facebook Campaign Your Online Store Should Be Using

The #1 Facebook Campaign Your Online Store Should Be Using

Dynamic Product Ads (DPA) are some of the most profitable Facebook retargeting campaigns you can run for your Ecommerce Store. But did you know that now you can also run DPA ads to relevant cold audience? These ads are simple to set up. They require very little maintenance. And the ROI is amazing! Introducing broad […]

B2B SaaS Facebook Ads Industry Report – August 2018

B2B SaaS Facebook Ads Industry Report – August 2018

Continually finding creative inspiration for your Facebook Ads is always a challenge. Especially when you work for a B2B SaaS company. That’s why we recently set aside some time from our agency work to research some of the biggest B2B SaaS on Facebook and see what kinds of ads they are running. Companies like Intercom, […]

3 Evergreen Ecommerce Facebook Campaigns That Will Make You Money Every Day

3 Evergreen Ecommerce Facebook Campaigns That Will Make You Money Every Day Evergreen Ecommerce Facebook Ads Campaigns

Creating profitable Facebook Ads for your Ecommerce store over and over is hard. But here are three simple wins that every store can implement and start profiting from TODAY. They’re called Evergreen campaigns and every online store needs them. Even if you only have a $20 per day budget, you won’t believe how huge your […]