Aaron Zakowski

Aaron is the CEO and founder of Zammo Digital. He has managed over $5 million in Facebook ads and generated more than 1 million leads and new user signups for his clients including Invision, DigitalOcean, Ebay, Treehouse, Webydo and more. Follow him on LinkedIn, Instagram and Facebook.

10 Things Every SaaS Founder Needs To Know About Facebook Ads

10 Things Every SaaS Founder Needs To Know About Facebook Ads Facebook Ads for SaaS Startups

Through working with lots of SaaS Founders and marketing teams while managing their Facebook Ads, I’ve compiled this list of the 10+ high-level things that SaaS founders need to know about Facebook Ads. (This list won’t make you a marketing expert. But it will help you make better decisions about how your company should be […]

Facebook Ad Management for fast-growing SaaS Companies

Case Studies We’re a marketing agency that specializes in growing a SaaS customer base profitably with Facebook ads. In the past few years, we’ve managed over $3 million in ad spend, generating over 800,000 new user signups and leads for our SaaS clients. Check out some of our results below. If you’re interested to see how […]

10 Things Every SaaS Founder Needs To Know About Facebook Ads

10 Things Every SaaS Founder Needs To Know About Facebook Ads Facebook Ads for SaaS Startups

I run a Facebook Ads agency helping Software as a Service (SaaS) startups to acquire more quality users at scale and at a profitable price. In the past few years, we’ve managed over $2,000,000 in Facebook Ads and acquired over 500,000 new users and email subscribers for our clients. Most of our clients are Venture […]

[Case Study] How We Reduced InVision’s Cost Per Signup with Facebook Ads by 44%

(Post update September 2017) A few months ago, I got call from a guy named Clark Valberg. Now aside from being an all around awesome guy, Clark also turned out to be the Co-Founder and CEO of InVision. If you don’t know about InVision yet, then it’s time that you check them out. InVision is a […]

10 FREE Ebooks Every SaaS Marketer Needs to Read

10 FREE Ebooks Every SaaS Marketer Needs to Read 10 FREE Ebooks Every SaaS Marketer Needs to Read

Nobody ever said it was easy. Building and growing a successful SaaS company is hard work. Whether you’re a founder or part of the marketing team, there are a lot of moving parts that you need to master. Improving onboarding, reducing churn and acquiring new users just to name a few. Fortunately, there’s never been […]

38 Proven Facebook Ads Optimizations to Boost Conversions

38 Proven Facebook Ads Optimizations to Boost Conversions Facebook Ads Optimizations to Boost Conversions

This article has been formulating in my head for a long time and I’m really psyched to finally get it out. Over the past year, I’ve had the opportunity to manage and optimize ads for a lot of great companies. In the process of spending over $1,000,000 on Facebook ads and generating over 200,000 new users […]

5 Facebook Ad Metrics Every SaaS Company Needs to Follow

5 Facebook Ad Metrics Every SaaS Company Needs to Follow

Did you know that Facebook provides you with 203 different metrics to analyze your Ad Campaign. You obviously won’t be able to follow them all, and will need to choose a few that will show you what’s working and what’s not working in order to optimize your campaign in the most efficient manner. Over the past […]

[Free Download] Facebook Ads 20% Text Rule Template

[Free Download] Facebook Ads 20% Text Rule Template

If you’re anything like me, you know the frustrating feeling of finishing a beautiful ad only to realize that it has too much text and doesn’t comply with Facebook’s 20% text rule. I can’t count how many times I have gone back and forth between exporting my ad from Photoshop or Canva, checking it in […]

How To Ambush Your Perfect Customer With Facebook Geo-Targeting

How To Ambush Your Perfect Customer With Facebook Geo-Targeting

Have you ever wanted to be able to send an an Ad to a specific person or company? Well now we can using Facebook’s new Geo-Targeting tool. All you have to do is a little research to find the address of the person who you would like to target (office building, marketing department of a specific […]

10 Habits of High Growth Startups with Sean Ellis [Video]

10 Habits of High Growth Startups with Sean Ellis [Video] Sean Ellis Habits of high growth startups

If you’re trying to cultivate a culture of growth at your startup, then listen up… Entrepreneur, Investor, and Startup Adviser Sean Ellis is one of the smartest SaaS Growth Hackers in the industry. Sean has lead marketing teams with multiple well known high growth companies including Dropbox, LogMeIn, Uproar, Eventbrite and Lookout. Today, he’s the […]