Aaron Zakowski

Aaron is the CEO and founder of Zammo Digital. He has managed over $3 million in Facebook ads and generated more than 1 million leads and new user signups for his clients including Invision, DigitalOcean, Ebay, Treehouse, Webydo and more. Follow him on LinkedIn, Instagram and Facebook.

Do Facebook Ads Work for B2B SaaS Companies?

The short answer is YES! I speak with lots of people who worry if Facebook ads can really work for B2B SaaS companies. The conversation usually starts something like this… “Sure, I understand that Facebook drives sales for B2C or retail products. But Facebook doesn’t have enough data about people’s professional lives to be effective […]

How to Spy On Any Page’s Facebook Ads

How to Spy on any page's Facebook Ads

So you want to see what ads your competitors are running on Facebook? No Problem! Here’s the simple 2-step process to see any Facebook page’s current ads. Let’s use SaaS company Pendo as our example today 1) Visit Their Facebook Page First we’ll visit Pendo’s page here https://www.facebook.com/Pendoio/ 2) Click Info and Ads Down the left sidebar […]

3 Simple Automated Rules to Quickly Scale Your Facebook Ads

3 Simple Automated Rules to Quickly Scale Your Facebook Ads

What marketer doesn’t like making life easier? Especially when it results in greater ROI? Facebook’s automated rules are one of those tools that a lot of advertisers overlook. But what most people don’t know is that by using just three simple rules, you can simplify your ad management, scale winning ads more quickly and consistently, […]

B2B SaaS Facebook Ads Industry Report – August 2018

Continually finding creative inspiration for your Facebook Ads is always a challenge. Especially when you work for a B2B SaaS company. That’s why we recently set aside some time from our agency work to research some of the biggest B2B SaaS on Facebook and see what kinds of ads they are running. Companies like Intercom, […]

10 High Performing Facebook Ad Examples For SaaS

As many of you probably know, my company, Zammo Digital, specializes in managing Facebook ads for SaaS (Software as a Service) companies. As I explained in this video, there are  lot of reasons why I enjoy working in this niche. But the constant challenge of scaling any successful Facebook ad campaign is to constantly be coming up with new […]

7 Proven Ways to Grow SaaS Users with Facebook Ads

If you run marketing for a Software as a Service (SaaS) company, then you’ve probably thought about running Facebook ads to grow users for your product. In fact, I would argue that a SaaS businesses are one of the most effective business models that you can promote with Facebook ads. But keep in mind that […]