Aaron Zakowski

Aaron is the CEO and founder of Zammo Digital. He has managed over $5 million in Facebook ads and generated more than 1 million leads and new user signups for his clients including Invision, DigitalOcean, Ebay, Treehouse, Webydo and more. Follow him on LinkedIn, Instagram and Facebook.

How To Add Interactive Polls To Your Instagram Story Ads (with examples)

How To Add Interactive Polls To Your Instagram Story Ads (with examples) How To Add Interactive Polls To Your Instagram Story Ads

If you’ve been monitoring the digital marketing landscape, there’s a good chance you know all about Instagram story ads. And with good reason! Using Instagram ads, L’Oréal Paris was able to increase its purchase intent by 20%, as well as increase brand awareness by 13%. But what you may not know is that Instagram recently […]

Do Facebook Ads Work for B2B SaaS Companies?

Do Facebook Ads Work for B2B SaaS Companies? Do Facebook Ads Work for B2B SaaS?

The short answer is YES! I speak with lots of people who worry if Facebook ads can really work for B2B SaaS companies. The conversation usually starts something like this… “Sure, I understand that Facebook drives sales for B2C or retail products. But Facebook doesn’t have enough data about people’s professional lives to be effective […]

How to Spy On Any Page’s Facebook Ads

How to Spy On Any Page’s Facebook Ads How to Spy on any page's Facebook Ads

So you want to see what ads your competitors are running on Facebook? No Problem! Here’s the simple 2-step process to see any Facebook page’s current ads. Let’s use SaaS company Pendo as our example today 1) Visit Their Facebook Page First we’ll visit Pendo’s page here https://www.facebook.com/Pendoio/ 2) Click Info and Ads Down the left sidebar […]

3 Simple Automated Rules to Quickly Scale Your Facebook Ads

3 Simple Automated Rules to Quickly Scale Your Facebook Ads 3 Simple Automated Rules to Quickly Scale Your Facebook Ads

What marketer doesn’t like making life easier? Especially when it results in greater ROI? Facebook’s automated rules are one of those tools that a lot of advertisers overlook. But what most people don’t know is that by using just three simple rules, you can simplify your ad management, scale winning ads more quickly and consistently, […]

B2B SaaS Facebook Ads Industry Report – August 2018

B2B SaaS Facebook Ads Industry Report – August 2018

Continually finding creative inspiration for your Facebook Ads is always a challenge. Especially when you work for a B2B SaaS company. That’s why we recently set aside some time from our agency work to research some of the biggest B2B SaaS on Facebook and see what kinds of ads they are running. Companies like Intercom, […]

DigitalOcean: A Lesson in Scaling Facebook Ads for B2B SaaS

DigitalOcean: A Lesson in Scaling Facebook Ads for B2B SaaS DigitalOcean Facebook Ads Case Study

Do Facebook ads work for B2B SaaS companies? Heck ya they do!!! And we’ve got the results to prove it. Just ask our very happy clients at DigitalOcean (and InVision, and many others clients). We started managing Facebook ads for DigitalOcean a few months ago and the results have been… well… keep reading… TLDR; Zammo […]

10 Things Every SaaS Founder Needs To Know About Facebook Ads

10 Things Every SaaS Founder Needs To Know About Facebook Ads Facebook Ads for SaaS Startups

Through working with lots of SaaS Founders and marketing teams while managing their Facebook Ads, I’ve compiled this list of the 10+ high-level things that SaaS founders need to know about Facebook Ads. Aaron ZakowskiAaron is the CEO and founder of Zammo Digital. He has managed over $5 million in Facebook ads and generated more […]

How To Use Facebook Ads To Get Almost Free Press For Your SaaS Company (with No Connections and without a PR Firm)

If you’re like most SaaS founders that I consult with, you would do anything to get some good press for your company. Wouldn’t it be great to get quoted on a large news site or to get a product review on an influential blog? Lots of companies pay huge fortunes to PR firms to help them get […]

10 High Performing Facebook Ad Examples For SaaS

As many of you probably know, my company, Zammo Digital, specializes in managing Facebook ads for SaaS (Software as a Service) companies. As I explained in this video, there are  lot of reasons why I enjoy working in this niche. But the constant challenge of scaling any successful Facebook ad campaign is to constantly be coming up with new […]