Month: September 2015

5 Facebook Ad Metrics Every SaaS Company Needs to Follow

5 Facebook Ad Metrics Every SaaS Company Needs to Follow

Did you know that Facebook provides you with 203 different metrics to analyze your Ad Campaign. You obviously won’t be able to follow them all, and will need to choose a few that will show you what’s working and what’s not working in order to optimize your campaign in the most efficient manner. Over the past […]

[Free Download] Facebook Ads 20% Text Rule Template

[Free Download] Facebook Ads 20% Text Rule Template

If you’re anything like me, you know the frustrating feeling of finishing a beautiful ad only to realize that it has too much text and doesn’t comply with Facebook’s 20% text rule. I can’t count how many times I have gone back and forth between exporting my ad from Photoshop or Canva, checking it in […]

How To Ambush Your Perfect Customer With Facebook Geo-Targeting

How To Ambush Your Perfect Customer With Facebook Geo-Targeting

Have you ever wanted to be able to send an an Ad to a specific person or company? Well now we can using Facebook’s new Geo-Targeting tool. All you have to do is a little research to find the address of the person who you would like to target (office building, marketing department of a specific […]